What is an insert short
There is no unified definition, as this notion may be interpreted slightly differently. But in general, an insert shot is a shot that focuses on a specific detail, signifying that this element is important for the story. Quite often it’s a static close-up, but not necessarily.
This cinematographic trick is frequently mistaken for a cut-in shot. Indeed, they are quite interchangeable, and the difference is minor. Still, a cut-in shot usually focuses on something already present in the scene, while an insert shot can reveal something totally new for the viewer.
Why do we use insert shots
Insert shots are the salt of the earth, a cornerstone of every narration. There is hardly a video, both artistic and documentary, without this trick. No wonder, as insert shots perform the following functions:
- Add essential information: in a review video about a book, a vlogger can insert a close-up of the cover, allowing the viewer to see the details clearly.
- Draw viewers’ attention. For example, in a promotion video you can focus on a product's specific functions or characteristics.
- Explain what is going on. This effect is more relevant for feature films or artistic projects.
- Add a plot twist or a cliffhanger. It would also be an artistic device: for example, a character is heading off. They slam a door, and we see a close-up on the keys left on the table.
- Make scenes transition smoother. For example, in a “daily routine” vlog an insert shot with a focus on a watch can mark the transition from one activity or a part of the day to another.
- Create tension and suspense. For example, in a travel vlog, an insert shot on a dry lake or thermometer that shows extremely high temperatures will do the job.
- Explain the connection between different parts of the narration. In a fashion vlog, after demonstrating several pieces of clothes an insert shot of a fashion designer photo can explain what they all have in common.
Any type of vlog can benefit from insert shots to break up long scenes, provide additional information, and keep the content visually dynamic.
Insert shot tips
There are three main points to consider while working with insert shots.
Composition
As in any other frame, The Rule of Thirds is always a good choice. In a nutshell, the scene is divided into 9 sections by 4 imaginary lines. To draw attention to an element, you should either align it with one of the axes or place it in one of their intersections.
Color
One of the best ways to emphasize an element and make it noticeable. Let it stand out, and differ in the color scheme, hue, saturation, and other visual characteristics.
Timing
That’s a vexed question: how long should an insert shot last? There is no direct answer, as it depends on numerous factors. In some films, it may last fractions of seconds, in others — significantly longer.
Besides that, here are some tips to avail of while using insert shots.
- POV (Point of view). The shot may be shown through the character’s eyes. This way it doesn't just add extra essential information, but also allows us to conceive the character’s inner world, emotions, and thoughts.
- Visual integration. Even if your insert shot differs in color from the main scene, it still shouldn’t look totally alien.
- Shoot such shots in a separate take (or several ones) and insert them into the footage later, during video editing. This way you’ll be able to elaborate finest details, and the overall shot quality will be higher than with a close-up of the regular footage.
- Pay attention to the details. While focusing on the main element, essential for the plot or whatever, don’t forget about minor details to add the whole scene’s credibility. For example, if it’s a message on a phone screen, there should be some previous chat history, totally unrelated to the present issue.
- Don’t overuse it. This tip is common for any visual effect/shot/transition. Although, some directors make an insert shot their hallmark, such as David Fincher, Alfred Hitchcock, and Quentin Tarantino. Almost every one of their movies contains numerous insert shot examples.
FAQs
What is an insert shot?
In a nutshell, it’s a focus on some specific detail or action that is essential for unraveling the plot.
When should an insert shot be used?
As every artistic device — whenever it feels right and serves for a better understanding of the story.
How long should an insert shot be?
Long enough to let the viewer grasp the meaning or read the text, if there is any, but short enough not to become tedious.
Final thoughts
Insert shots are wheel horses of the narration. While more sophisticated cuts and effects are usually recognized as artistic tricks, insert shots are perceived as an integrated part of a visual.