What is a sizzle reel
A sizzle reel is also known under other names: a promotional video, a demo, a teaser, a video portfolio, etc. While all those names are accurate, they still don't grasp the very essence of this content type. Sizzle videos are all about energy, promptness, and vigor.
The literal meaning of this word is a hissing sound when frying, for example, bacon on a hot frying pan.
But the figurative meaning is "the state of excitement, passion", and that's exactly the feeling this type of content should provoke. It's a brief and attention-grasping message on your brand's highlights. In several minutes, this reel should show your key features, advantages, and differences from the competitors.
Sizzle reel characteristics
Here are several adjectives characterizing sizzle reels.
- Catchy. A sizzle reel should grasp the viewers' attention and keep them on the edges of their seats.
- Short. "Traditionally", this type of video content may take up to 5 minutes. Still, modern viewers' attention spans are getting shorter and shorter, so we would say the ideal timing is between one and two minutes.
- Creative. The best sizzle reels are based on storytelling. They have the opening, the pinnacle event, and the outcome.
- Highlighting. They are focused on exactly what you want to demonstrate, putting aside all the insignificant details or "subplots".
- Fast-paced. It's necessary to squeeze all the essential information (in entertaining form) in just a couple of minutes.
- Audience-centric. Each sizzle reel is tailored to its target audience, and it's never "one-size-fits-all".
- Professional. Small but precious: being so short, this recording should be impeccable.
How to create a sizzle reel
There are several main steps, which are more or less the same as those for creating any other type of video content, but with their peculiarities.
- Define your audience. Upper-class housewives and Generation Z teenagers will have completely different values and priorities.
- Define your goal. Do you want to showcase your main advantages, attract investors, or increase sales? In each case, you'll need a separate concept and scenario.
- Pick over the footage or create one from scratch. The visual should align with your goal. For example, if you want to present a new project, information about your old ones may be inappropriate.
- Find the matching music, soundtrack, or voiceover. Opt for dynamic and vibrant tracks.
- Edit your video and make it look professional. It's crucial, as the main idea of such a recording is to show your competencies and outstanding skills. A quick-and-dirty reel will rather prove quite the opposite.
- Post it. This step may seem obvious, but there's more behind it. Social media have their peculiarities: audience, peak time, optimal length, etc. Also, they offer various analytics tools, so you have to find the one that meets your expectations the best.
FAQs
What is a sizzle reel?
The best-known "sizzle reel" synonym is a "demo", though it's not exactly the same. Briefly speaking, it's a short and vigorous recording highlighting the most essential points of the company or a vlog.
How long should a sizzle reel be?
Ideally, it takes about two minutes, but if necessary, it may be a bit longer, up to 5 minutes.
Are the sizzle reel and highlight reel the same thing?
To some extent and in some context. The only substantial difference may be the "mood": sizzle reels, by default, are captivating, involve, and generate excitement.
Final thoughts
A sizzle reel is a powerful marketing tool that can highlight your potential, showcase your achievements, and attract new followers in a natural and involving way. Combined with other tools, methods, and analytics, it can boost your vlog.