Can video content improve your business strategy
Videos make your customers feel closer to your company, like a part of the team (especially if you post backstage footage, bloopers, etc.). They also increase brand loyalty.
From a practical point of view, this type of content is easily analyzed, so you can always calculate your ROI (return on investments). Videos can also go viral, then they will work for your benefit without any additional expenses.
A hint! Keep your recording short and emotionally loaded, this way, your followers and customers are more likely to watch it till the end.
Of course, using videos for marketing shouldn't be the only advertising you use. Everything matters, especially your product and its USP (unique selling proposition). But if other spheres are already covered, marketing videography can really boost your business.
Which businesses can benefit from video marketing
Video for marketing would do no harm to every business, but there are spheres where it's a real "must-have". For example:
HoReCa (hotel, restaurant, catering). You can describe the splendor of your suites and the delicious taste of dishes as much as you want, and still, it'll say nothing to the potential customers. That's the bright example when seeing is believing.
Photos may help too, but a video tour around the place will look much better.
- Tourism. Travelling is mostly a visual experience; your customers want to be seduced by magnificent landscapes and awe-inspiring city-scapes.
- SaaS (software as a service). Demo video will show your customers what your product looks like and provide them with a comprehensive and detailed manual.
- Healthcare. Show your potential patients the equipment you use, let them get to know your personnel, and trust the doctors they are going to make an appointment with.
- Education. People tend to ingest video information much better than just cold facts. That's why it's always a good idea to use recordings both for educational and marketing purposes.
Video production for marketing: types
Every content that helps you sell is a part of marketing, not only "pure" commercials and advertisements. Hence, marketing videos may be very different.
First, the abovementioned demo and promo videos help increase your brand awareness and attract new customers.
Less explicit, but still very efficient, video reviews or customer testimonials express "first-hand" experience, making your brand and product much more trustworthy.
Educational and "how-to" recordings don't promote your product directly, but, being useful and practical, they are very likely to be shared via social media.
Last but not least, you can record some interviews with experts, your company top managers, or top talents, giving your customers valuable tips and an opportunity to "see behind the curtain".
Video marketing on a budget
Marketing may but should not be expensive. Talent and creativity matter much more. Here are a few tips on how to keep your marketing videos reasonably priced.
- Use smartphones for shooting.
- Don't buy expensive equipment, you can even get along without a tripod.
- Use free online video editing tools instead of costly software.
- Avail of free means of promoting your content.
And never stop trying something new!