Product demonstration video explained
A demonstration video (or "demo") is a brief recording that explains in detail all the peculiarities of a product, highlights its uniqueness, and shows how to use it.
It's not the same as a promo: the latter may be a pure advertisement without the product itself. It also differs from the manual: that type of video is all about step-by-step instructions. The demo aims to introduce a product and encourage customers to purchase it.
Why should you create a demo
As we have already said, it's an effective marketing tool. Polls have revealed that the lion's share of customers are more inclined to buy a service or a product if they can watch a demo first. Nobody likes pigs in a poke!
Give your viewers a good example of how your product can improve their lives. Don't forget, it's all about problem-solving. Such a video may also help you save money on promotion and advertising.
How to make a product video
There are two main types of demo videos:
- Software demo videos. In such a case, you have to install this app on your smartphone and record a screen. Most modern gadgets have such in-built tools, also there are lots of free screen-recording apps.
- A physical product demo. If you're selling real goods, you'd better record a person showing how to use this remarkable thing. Here you may need some additional equipment, including an external mic and a tripod for a cam.
Whichever demo you need, follow those rules:
- Write a script. Random switching between different functions and indistinct muttering will not heighten viewers' interest.
- Start with a clear explanation of what your product does. Again, your customers should precisely understand how their lives will improve with your goods/services.
- Don’t forget about CTA. Without a call to action, your viewers will not know what to do: should they subscribe to a newsletter to get a discount? Where can they purchase a product? Is there any link? What about any special offers? Just let them know.
- Post your demo on various platforms. If you have a company site, it's the first thing to post your video there, especially on the product's page. But don't forget about social media, and turn on the sharing option.
- Make your video look professional. It doesn't have to be expensive, nor should you hire a film crew or purchase professional equipment or software. But a little editing with the help of free online services will do no harm. You can also add captions, visual and sound effects.
Overall, a demo video is a nice and relatively low-cost way to demonstrate your product and attract more customers. Just make smart use of it!