What are trends on TikTok
When creating content, many creators want it to become popular. Plenty of video platforms already have so much stuff, like YouTube or TikTok, so it's often difficult to attract attention. In such cases, leveraging popular viral trends can be very helpful.
Trends on TikTok are topics, video formats, challenges, audio, or hashtags that become massively popular among the platform's users in a short period of time. They often inspire people to create content in the given vein, contributing to its widespread distribution.
The duration of TikTok trends varies and depends on their type, complexity of execution, relevance, and audience engagement. They usually last a relatively short period, as the platform is constantly updated with new content.
Why TikTok trends matter
Trending topics are important in almost any creative field, and there are plenty of reasons to follow TikTok trends.
For example, trends are supported by an algorithm, so your video may get featured on the For You page. Plus, users often search content related to trends they like, which means they will more likely interact with your video.
Trending TikToks also attract the attention of a wide audience. People interested in the trend may open your profile, subscribe, and follow your content, and in this way, you can gain a decent number of followers.
In the same vein, such videos get more likes, comments, and shares as users actively participate in supporting popular topics. This engagement helps improve your account's overall ranking.
A nice plus is the simplification of the process of creating and editing videos since you already have a basis: a popular idea, audio, or challenge. This helps to quickly generate content that remains relevant.
For a business or personal brand, being part of trends shows that you are up-to-date with current events, making videos more appealing to your viewers. You can also tailor trends to be suitable for promoting products, services, or your values.
TikTok trend discovery
If you're interested in what's trending on TikTok, there are multiple ways to learn about it! Some of them are:
- For You page
- Discover page
- Browsing popular sound bites
- Using tools that help with searching
- Social media communities
- TikTok Analytics
- Following trendsetters
- Checking your competitors
- Monitoring the algorithms of other platforms
- Checking systematically
This section shows the trending content that TikTok offers you. If you often see the same songs, challenges, or formats being used in different videos, it's a trend.
Here, you can see popular hashtags, challenges, and audio to help you figure out what's in demand right now.
When creating a video, open the sounds section. TikTok will suggest sounds that were widely used at the time.
Websites like Tokboard or Trendpop track TikTok trends, and HashtagsForLikes shows hashtags that are popular right now.
Follow TikTok groups and forums on platforms like Reddit and look up TikTok influencers on Twitter, Instagram, or YouTube – they often discuss trends.
This feature, available for Pro accounts, lets you see which sounds and hashtags were popular in your content. This will help you identify new trends and choose those that resonate with your audience.
Follow popular accounts that regularly participate in trends. Brands like Nike, Starbucks, or Netflix often launch viral challenges.
When you find a suitable niche (e.g., fashion, humor, fitness), you can follow other content creators to see what's popular among them.
TikTok trends often overlap with popular content on Instagram Reels, YouTube Shorts, and Snapchat. Explore these platforms to stay on top of overlapping trends.
Whether you choose one or several of the methods listed above, do it regularly! Trends tend to change quickly, so try to make time for it every day.
FAQs
What are TikTok trends?
These are popular topics for creating videos or elements to attract followers to the account. TikTok is a platform where trends play a central role, and using them can bring many benefits.
How often do TikTok trends change?
Typical duration of trends is 3-7 days for short ones (videos based on memes, news, jokes); 1-3 weeks for medium (challenges, dances, popular audio); and 1-3 months for long-term trends (global challenges, powerful visuals, unique content formats).
How many views make a TikTok video viral?
There is no universal number, as it depends on a number of factors, including the size of the audience, the topic of the video, and when it was posted. But as a general rule, if you have fewer than 10,000 subscribers, a video is considered viral if it has 10,000–50,000 views.
Conclusion
Following TikTok trends allows you to greatly expand your viewership and create viral content. Most importantly, make the trend unique and indicative of your style!
