Vlogging for social good
Issues important to society can sometimes feel like a puzzle with many steps to solve. You may understand the principle of the solution right away, but applying it takes time. Open discussion helps people see different sides of an issue and understand it better.
This is why blogging for social good is becoming more widespread. People know problems exist but don’t think about them too much, so many bloggers started to raise awareness to figure out how to fix these problems.
This topic may seem simple, but if the creator plans to take it seriously, it is easy to get confused due to the huge number of social issues and various approaches to them. Therefore, it’s better to start gradually.
Topics to raise awareness about
The first step is to choose what issue you want to address. Several may come to mind immediately, and you can discuss many of them. However, it’s usually best to choose one topic you’re most interested in so you can focus on it and better communicate your thoughts.
Some common topics include:
- Mental health issues. You can advocate for better understanding and support for reducing stigma around them and promote access to mental health resources.
- Climate change. Educate people about the impacts of climate change, the importance of sustainability, and actions they can take to reduce their carbon footprint.
- Racial and social justice. Raise awareness about racial inequality, systemic racism, and related issues, including police brutality and discrimination.
- LGBTQ+ rights. Discuss the rights or lack thereof of LGBTQ+ individuals, including issues like marriage equality and anti-discrimination laws, and promote acceptance.
And that’s just the tip of the social issues iceberg. There are a lot more topics to discuss, especially if you consider local problems, as some countries may have place-specific issues that are not much known globally.
Ways to spread awareness
There are many ways to bring attention to this topic, but it’s worth considering a multi-platform approach from the start. For example, if you are a text blogger, share your posts and articles on different sites where the main post form is textual.
And if you’re making awareness videos, you can create an advertisement-like clip that highlights the main issues of your topic. But remember not to be too pushy or too on the nose as it may put the others off.
If possible, try to also find another creator to collaborate with. This will help you reach more people and also allow you to brainstorm a new creative approach to engage them emotionally.
Remember that consistency and a multi-platform approach can effectively spread awareness about your cause. Tailor your strategy to your target audience and adjust as needed to maximize your impact.
Tips for awareness content
When choosing a blog topic, consider your interests. Think about what issues you are well versed in and what you are willing to talk about for hours. This will make it easier for you to regularly write posts or shoot videos.
It’s also important to take into account the needs of the target audience: in order to attract subscribers, you need to talk about what is interesting not only to you but also to readers. Pay attention to which posts get the most response. You can conduct a survey and ask subscribers to talk about the topics that resonate with them the most.
Explore resources that discuss the same issue. For example, if you are talking about mental health, look through medical forums or groups for people with such problems. Also read the blogs of other authors – this way you can look at your topic from a different perspective, as well as learn more about some situations that have not received much coverage.
What is social good?
Social good refers to actions or initiatives that benefit society and positively impact people’s lives and communities. It can encompass a wide range of activities, from charitable donations and volunteering to advocacy for social justice and sustainable practices.
How can a vlogger bring awareness to a cause?
Vloggers create informative content addressing important issues and problems, which helps inspire and mobilize their audience to support and engage with the cause they’re passionate about.
How to make an awareness video?
Do research, come up with an idea for your content, then gather all the materials you need and put them together into a video using an online video editor, for example.
Spreading awareness about an issue or cause is essential for creating positive change and garnering support. Vlogging efforts can make a significant impact by informing the audience about important social issues and engaging them emotionally.