When to post on TikTok and other social media

If you are an influencer and social media is your source of income, the situation is different, though.

There are several factors influencing social media posting schedules.

  • The platform. For example, LinkedIn is a social medium for connecting employers and employees, and people are quite unlikely to check it at night. TikTok, on the other hand, is most popular among teenagers and young adults, who like surfing the Internet and checking their in-feeds at two o’clock in the morning.
  • Audience. This point is a little connected with the previous one but is still different. For example, if you sell supplements for sportspeople, it’s easy to assume that your target audience goes to bed early, regardless of the platform. Also, if your target market is in another country or continent, you should consider their time zones, not yours.
  • Type of the post. Reels, videos, photos — these posts all may well have different auditory, so see the previous point.
  • Social media’s algorithms. Quite often, they are based on recency, so if you keep posting regularly, your videos have higher chances to be considered “relevant” for your followers and the broader audience.

Overall, even if there is no perfect timing, there is the best one. Let’s see what it is.

Best time to post for sales

Best times to post on social media

The common tendency is that popular times are workdays’ mornings or lunchtime, sometimes evening, but it depends on the portal. The worst idea is to post on Sundays.

On workdays, people tend to check their news feeds before going to work while having their morning coffee. The next check is during lunch. On the weekends, on the other hand, your followers may well be offline, spending time with their families, so your post will be covered by dozens, if not hundreds, of other videos by Monday.

Best time to post on TikTok

Here are some allegedly popular times depending on the platform.


Monday at 9.00 AM - 11.00 AM, Tuesday and Thursday at 8.00 AM - 12.00 PM.


Tuesday at 8.00 AM - 9.00 PM, Wednesday after 11.00 AM, any working day in the morning or early evening (about 4.00 - 5.00 PM).


Monday and Thursday at 8.00 AM, Tuesday at 8.00 AM - 1.00 PM, and any workday at noon.


Tuesday, Wednesday, and Thursday at 9.00 AM and during work hours.


Around the clock, the frequency of posting is more important for the algorithms than timing, and the audience is vast. Sunday still gives the worst involvement, though.


Monday, Tuesday, and Wednesday at 2.00 PM - 4.00 PM, Thursday and Friday at 12.00 PM - 3.00 PM.

Best timing hints and tips

In social media, posting quality is more crucial than quantity, so if you post on, for example, Instagram for likes, make sure your content is gripping. On the other hand, some technical nuances also matter.

  • Collect data and analyze it. Some platforms give users access to statistics, so you can see the peak times and what kind of post causes the most engagement.
  • Analyze your past posts' performance, even if you can’t see the statistics.
  • Post at least 3 times a week, preferably more often. Frequency is the key.
  • Schedule posting when possible to keep the pace even if you can’t be online.
  • Make sure your videos are artistic and impeccable. Use free online tools for editing and follow some tips on becoming a better content creator.

Good luck, and see you online!