What is microvlogging
The same is true for videos, as the market for video apps is booming, and consumers have more and more choices.
Youtube is still at the forefront, but its format is more suitable for videos ranging from a few minutes to a couple of hours. It has its audience, but nowadays, many people prefer to watch short videos, so microvlogging has become popular. What is so interesting about it? Let's find out!
Micro-content examples
When "microclips" are mentioned, TikTok is probably the first thing that comes to mind. However, the history of microvlogging began long before it, when even those not on social networks heard about Vine. Now this site is no longer active, but many remember the famous vines and many of them were uploaded to other video platforms, often in the form of compilations.
Now Vine has been replaced by TikTok, and it's becoming increasingly popular. Surely you have come across videos from there, even if you don't use the app.
With the popularity of TikTok, other applications have also joined the trend of microvlogging – for example, Instagram launched Reels with the same functionality.
YouTube is also not far behind, and the Shorts section was created specifically for those who like to watch short content so that they don't have to scroll through the search page looking for suitable videos.
Why micro vlogs are popular
In recent years, mini vlogs have become the main content that Internet users consume. So what is their charm?
In fact, everything is quite simple – this format was created mainly for entertainment. Due to the short length, instead of watching one video for several minutes, a person can watch more funny clips in the same period of time. It creates an excellent mixture for relaxing after a working day, and not only that since you can open the app at any free minute and start browsing.
In addition, if a person is interested in lifehacks or useful tips, the microvlog format also helps. Many authors make short videos telling or showing how to do something that will make your daily routine easier or help with tasks that are difficult to do the "right" way.
The content availability plays a role too, as well as its quantity – you just need to download the application and sign up, and the journey into the world of an endless number of microvlogs begins rapidly! You only need to set up a "For you" page so that the algorithm understands your interests.
Micro vlogs cons
The things above are good for the viewer, but from the creator's side, everything looks very different. Of course, they also like to create video content that others will enjoy, but over time, they may run into problems such as:
Lack of genuine content. It's good to create a video based entirely on your idea, but for many aspiring creators, this can end up with only a couple of hundred views and some comments. Therefore, you can often notice how beginners prefer to film a video following some trend so that they are noticed and only then try to create something of their own. This also works the other way around, where established creators are out of ideas and also use trends to upload at least something.
Burnout. This can often happen to vloggers who have been creating content for a long time, especially if it was mostly based on original ideas. When you are creative for a long time, then at some point, your head just feels empty, and there is no idea to cling to. Adding to that, the audience is waiting for a new video – and this mixture leads to the frustration of the creator.
Feeling under pressure. It can either follow from the previous point or appear on its own. And no wonder, because often creators make content with a certain frequency, and their viewers are already used to receiving videos at a specific time and day. At some point, it feels like you are obliged to make a video, even if there is no opportunity or idea, and if it doesn't work out, there is a feeling of guilt and pressure.
In general, the trend of microvlogging is very popular now and is not going to stop. If you are a viewer, then enjoy a huge amount of content; and if you are an author or a beginner who wants to join the trend – create, but don't forget to take breaks for your mental health!
