Instagram video formats

Many users might have asked themselves, what video format does Instagram use? You should keep in mind that there are a number of requirements for the content uploaded on Instagram. Video file format is one of many.

You can add video to news feed, Stories, IGTV, live streams, carousel, and ads. But only 2 formats are supported by all the above-mentioned post types, with just a few exceptions that we will describe later.

MOV (QuickTime Movie format)

This is a video container format developed by Apple and used natively in Quicktime. It uses the proprietary Apple compression algorithm to reduce the file size. As a rule, MOV files are of high quality, but their size could be larger than many other multimedia formats.

You can use MOV files in the news feed, stories, carousels, and ads.

MP4 (MPEG-4 Part 14 format)

This is also a multimedia container format. It is a more universal one. MP4 is even considered to be an industry standard as it is accepted by many operating systems, including mobile ones, like Android and iOS.

MP4 videos are smaller in their size and allow streaming. This is the reason why it is recommended for live broadcasting and IGTV. And of course, MP4 is compatible with all other post types which makes it the best format for Instagram video.

How to convert video to Instagram format

So what if you, for some reason, have a file in a different format than MP4 or MOV? Or you are just not sure whether your video will fit seamlessly in the carousel? Our tool will help you to easily meet all the Instagram requirements. No need to remember which format suits where. Let’s see how it works.

  1. Go to Clideo’s Video Resizer and upload your video using the “Choose file” button.
  2. Upload video to convert to Instagram format
  3. In the right pane, make sure “Instagram” is selected, and then pick one of the ready-made presets for your post or ad. In the dropdown list on the bottom left, you will be able to choose a format among the available ones for the selected preset only.

    In the “Crop options” area, adjust the settings for the bars in your video, if required.

  4. Convert video to Instagram format
  5. Hit “Export”, and then you can choose either to download the final video or save it to your online storage.
  6. Download video converted to Instagram format

We are regularly improving our tools to add new features or enhance your experience. Check our Help Center for the most recent instructions.

By the way, if you need any other format for your movie, we also have an Online Video Converter that can change any video to any format at all.