TikTok video length guide
TikTok undoubtedly reigns in the world of social media: by 2023, its audience reached a whopping 1.5 billion users. No wonder this used-to-be humble application for lip-sync and fooling around teenagers has become a powerful advertising and educational platform, popular among children and young adults, big dogs, and even politicians.
How long are TikTok videos?
The duration of videos depends on the way you record them.
If you record a TikTok post right in the app, the clip's length limit is 180 seconds. You can set up a shorter duration in the settings while shooting, and the recording will stop automatically when you reach this threshold.
However, it's not the TikTok max length. If you prefer to record your vlog posts in advance, edit and polish them, and only then upload videos to the app, the length of such posts can reach 10 minutes.
In 2020, TikTok provided a 10-minute recording option, but it was an experiment that didn't prove to be popular and was withdrawn. However, this limit is still valid for manually added videos, so vloggers who need more time to speculate on some profound topics may take advantage of this option.
In 2024, the situation may change even more. Right now, some users can already upload 15-minute videos. This function is being tested so far, but it may soon be rolled out for all users.
How long should TikTok videos be?
It's a tricky question.
TikTok users, mostly teenagers and young adult zoomers, have a relatively short attention span, so long videos are less likely to be watched till the end.
On the other hand, the 10-minute-long-videos feature has also found its audience, and some vloggers need even longer timing, which is proven by the 15-minute-long-videos ongoing experiment.
Overall, you should take into consideration the following factors:
- Your target audience
- Your real audience (rely on analytics!)
- Posting time (people have more time for watching longer videos in the evening and at the weekend)
- Your channel topic (linguistics explanations or book reviews can't be as short as memes)
What is TikTok max length?
So far, it's 3 minutes for videos recorded in the app and 10 minutes for uploaded recordings.
What is TikTok min length?
The minimum TikTok length is 3 seconds.
How to change TikTok video length?
- After recording the video in the app, hit the "Adjust clip" button and change the video length by dragging the yellow handlers.
- Before uploading a recording to TikTok, trim it in an online video editing tool.
- After uploading a video, use the "Adjust clip" option.
TikTok constantly evolves, and its specs change yearly. Also, the audience's tastes and preferences alter as well as used-to-be kids grow up and develop new interests and behavior patterns.
Overall, the recommended TikTok length is a minute, and it's for a good reason. But you know better what works for your channel, so the available options vary from 3 seconds to 10 minutes.