Repurposing video content: some ideas to try out
If you’re a content maker, it’s necessary to use it to provide information and improve rankings on search engine sites to help more users find your site based on their web searches. However, after a long time of creating content on a regular basis, it can be difficult to come up with fresh new ideas, which is why many people try to repurpose their content.
What does it mean exactly? In simple words, it is a process of taking valuable ideas from your old content and finding a new way of using them. For example, you can take information from a highly rated post in your blog and put it in an email marketing campaign. Or you can take a snippet from the video clip and make it into a digital ad.
Have some old videos on your channel? Don’t let them go to waste – give them a new meaning instead! And if you don’t know where to start, let us help you out with a few repurpose ideas.
Omnichannel publications
A good way to distribute repurposed content is to post the same clips on multiple media platforms. Those are social networks, podcast websites, blogs, and video streaming apps. Just choose something popular on your page, such as a video with a high number of views, and publish it on various video streaming sites. This helps more people access your channel and increases the opportunities to share its content with others.
Worried that the same thing on different sites can annoy users who follow you? Typically, the audience on each platform will be different, with some audience segments overlapping. Therefore, repurposed content will mostly be perceived as original by most of your followers, and for the rest, it can serve as a reminder to watch the video if they have not already done so.
Connect two similar topics
If you once published videos with two similar topics, why don’t combine and make something new out of them? For example, you might have separate videos about products in the same category or activities that share the same end goal. Use this content for a new video where you compare these products or activities to help your viewers choose what best suits their needs. This will help you look at the information you already have from a unique perspective.
Update old videos
When you revisit old videos, some of them may seem obsolete due to a couple of outdated aspects. Times change and even the most informative and detailed videos may not be very reliable after even a couple of months.
In this case, it will be useful to repurpose the information by creating a new video. Change old content to demonstrate the progress in the topic. You may even leave most of the content intact and only change a couple of things that are no longer relevant. In this case, when publishing, add a small note at the beginning or end to give subscribers an idea about the origin of the video.
Create new forms of content
The most common repurposing method is simply presenting it in another format. To promote your page or channel, it is important to be present in all areas of the Internet marketing world, and changing existing content to fulfill other purposes is great for this.
Let’s say you have text content – articles, informative posts, and so on. Take your most popular posts and turn them into informational or educational videos to post on your blog or YouTube channel. This not only gives a new life to valuable content but also opens the door for new followers who prefer to get informed through visual examples rather than written content. Plus, creating content in various formats will help you promote it. As such, a long-read article is not suitable for reposting on social networks, unlike video or image posts.
Repurposing content can save you tons of time. It’s a trick that will be useful both in terms of SEO, audience acquisition, and much more. You can also plan in advance how some parts of a new video can be repurposed when you first create it. After all, one topic can become the basis for many types of content.
