How to make a good video review of anything
A video review, in the first place, is informational content that provides valid and up-to-date data about the chosen item or service.
It’s the second most popular video type on YouTube (the first is "Video comments" when experts share their opinions and analytics on various subjects). Nowadays, it's almost a must-do to find product review videos (and ideally more than one) and make an informed decision before making any purchase.
While some tips are the same as for any video — quality sound, professional equipment, detailed script, or at least outline — others are specific for review vlogs only.
Types of review videos
YouTube is a gold mine of various reviews, but it’s not the only platform where you can find this content type. Some companies record official manuals to demonstrate how to use their production, they can also post on their corporate sites video feedback from customers. Nevertheless, YouTube reviews are still the most accessible and popular, and here are some examples.
Product reviews
It’s the most basic and widespread review type: the recording focuses on the exact product, be it a smartphone or another electronic device, a piece of clothing, or whatever else. For example, the TechnoBuffalo channel specializes in reviewing gadgets.
Unboxing
Unboxing is a process of unwrapping a "freshly bought" item from scratch so that viewers can undergo that experience before the actual purchase. For example, Unbox Therapy.
Beauty sphere
Strictly moving, this category falls under the first one, but here the objects to review are limited to cosmetics and beauty goods. For example, Tati.
Food reviews
These channels can provide reviews of various dishes, restaurants, recipes, and other food-related topics. For example: TheReportOfTheWeek.
Book reviews
It's quite a niche, but still a popular type. BookTok, BookTube, and Bookstagram take a noticeable share in all visual content. For example, PeruseProject.
More niche channels may focus on board games, sports equipment, musical instruments, etc.
Keep it simple
You are not James Joyce, writing his Ulysses for high-browed linguists. Leave sophisticated puns and scientific terminology for other video types, but make your review clear and precise.
Use graphic elements
Guide the viewers' attention. Utilize arrows, pointers, stickers, etc. Captions will also do no harm.
Use multifunctional editing software
Instead of purchasing and installing multiple niche tools, consider using a single multifunctional video editor for "turn-key" editing in one panel.
Avail of TTS
If you don’t feel comfortable reading something out loud, have a fear of a camera or, for example, want to use another voice, use the text-to-speech (TTS) function to generate AI voiceovers.
Highlight not only the pros but also the cons
Each product attracts a specific clientele, and it is ideal when customers make informed decisions. This way, they will not be disappointed and feel cheated if the product turns out not to be ideal.
Run a trial
Before posting your video, show it to someone who is not familiar with your product and evaluate the effect. If the review is clear and hits the goal (for example, encouraging the viewers to make a purchase), go ahead with posting.
End with a call to action
CTA is not necessarily asking viewers to buy your product. You can invite them to share their opinion in comments, ask questions, or compare the reviewed item with an analog by another brand.
Be honest
If you were given that product for free or you are the producer, make it clear. It will raise the credibility of your review significantly.
Include pricing
Money is important, and with all else being equal, customers will choose the cheaper option — give them that chance.
Tips on how to make a review video
FAQs
How long should review videos be?
While there is a common rule of thumb that the modern viewer’s attention span doesn’t exceed several minutes, still the review can be a little longer, if it’s necessary for full coverage of all the functions, pros, and drawbacks.
What is the minimal setup needed for creating review videos?
The very minimal setup is just your smartphone. You can even omit recording audio if you don’t have an external microphone and avail of a TTS function.
What are some common mistakes to avoid when creating review videos?
Just to name a few:
- Too long and elaborate, and wordy instructions.
- Poor video and audio quality (that’s where post-shooting editing can sometimes help).
- Being too biased and not objective.
- Lack of preparation and planning.
Final thoughts
Video reviews are the second most popular video content type and one of the easiest ways to become an internet celebrity and monetize your channel. On the other hand, the competition is high, so to stand out you have to find your niche, make your content unique, and use some of our tips!
